Giant renovating Middletown location, with changes coming to Beer & Wine Eatery, store layout
Giant is completing renovations of its grocery store at 450 E. Main St. in Middletown that are to be finished by mid-summer, the company announced Tuesday.
The store will remain open to customers throughout the work, the company said.
Most of the remodel will focus on key departments in the center of the store. The Beer & Wine Eatery will be moved to create a new store-within-a-store concept, Giant said. Areas such as baby, pet, general merchandise and seasonal will be updated.
The remodeling will not make the store any larger. The Middletown Giant is about 57,000 square feet, Giant spokeswoman Ashley Flower told the Press & Journal.
As for as how customers will benefit, Flower said: “Assortment will be increased as we'll be offering additional product lines and the layout and presentation will be refreshed. It's our goal to offer a better shopping experience to our customers.”
The number of employees at the Middletown Giant will stay the same, Flower said.
The Middletown Giant has been an anchor tenant of the Mid-Town Plaza shopping center since 1994. The store has 240 employees and is open from 6 a.m. to 10 p.m.
“We’re proud to have been a part of the Middletown community for over 25 years humbled by the trust our loyal customers have placed in us over the years,” said Robert Tweedy, store manager of the Middletown Giant.
“Today’s customers and their families are busier than ever and are looking for delicious, affordable and convenient meal solutions, and that is exactly what this remodel will help to provide for them. We look forward to introducing our customers to an enhanced shopping experience this summer and giving them back time to do more of what they love,” Tweedy said.
For greater shopping convenience during the remodel, Giant is suggesting Middletown store customers try the Giant Direct online grocery ordering service, for curbside pickup or delivery. Go to giantdirect.com.
The Middletown store is among 35 Giants in Pennsylvania that Giant will renovate in 2021, as part of a $114 million investment in capital spending the Carlisle-based company announced earlier this year.
As part of the initiative, Giant also plans to build a Giant Direct e-commerce fulfillment center and open two new stores — in Mount Pocono, and in Harrisburg at 6301 Grayson Road in Swatara Township, where the former Weis Markets used to be in the Swatara Square shopping center next to Walmart.
The Harrisburg Giant likely will open this year. It will be Giant's ninth store in Dauphin County.
Giant also plans to build a third new store in Richboro that was not part of the January announcement.
Giant has more than 150 stores in Pennsylvania.