Press and Journal

Switch to desktop Register Login

Eric Wise

Eric Wise is a stay-at-home dad with three children, ages 11, 9 and 3. He was formerly a reporter for the now-defunct Hershey Chronicle newspaper, and he has 10 years of experience in public relations with four different statewide associations. His home improvement column, "Around the House," appeared in daily and weekly newspapers around Pennsylvania from 2007 to 2009. He is a graduate of Hershey Senior High School and Elizabethtown College. He enjoys reading, playing guitar and photography. 

Is this some kind of stunt? What are you people trying to accomplish over there?

Rate this item
(0 votes)

I bet some of you have, at one time or another, taken some type of audience survey. Web sites and magazines survey readers all the time about their experience to find out what they liked and didn't like.


As a reporter and publications editor, I have been through many of these. Sometimes the process gets agonizing when the number of people involved grows larger and larger. Everyone has his or her own idea what to include, when to ask it and how it should be worded. I understand that many types of questions allow you to gather information that you might want. At the same time, the wording of questions influences the answers. You see this all the time from political surveys and special interest groups who just happen to conduct surveys that confirm their bias.


At times, I have gathered some information about readers through these surveys. For my own purposes, I have done my own survey with a focus group that was quick and cost very little. I bought a cheap pack or two of magic markers. I gave everyone in the group a copy of the publication, a magic marker and an envelope to fit the publication. I simply asked the focus group to circle exactly what they read and mail it back to me. This humbling experience gave me insight into how much time people spent with the publication, what they actually read, and what drew their attention. In a questionnaire, few people will say, "I read two articles, and glance at some photos, headlines and captions as I page through the rest of the issue." The magic marker survey told me that.

But I also liked those longer surveys, too. The best part about them was that the boss (sometimes a publisher, an executive vice president or department head) was so interested that he or she collected the surveys and sat down for a few hours to scour, dissect and digest the results. Most importantly, this kept him or her out of my hair and allowed me to concentrate for a couple hours.


When it comes to finding out what people want to read about, hear about and watch on TV or a movie, it's actually very difficult to get them to tell you exactly what they want. "Oh, I don't know," say some, while others might rattle off their favorites and tell you do "something like that."


I found the answer to this question in the middle of my career, and it's simpler than you think. In fact, it's so simple that a three-year-old could tell you (they might even tell you clearer than some adults!). Here it is: "Tell me a good story."


Telling a good story is a simple concept, yet it takes a lot of work. It's not easy to find truly great stories and be able to write about all of them. Your editor will give you a shot glass, and you go to Niagara Falls and bring back the best water. Yet that's the way I look at producing articles, columns and blogs.


There you have it. In my Press And Journal community blog, I will be posting as I can. I hope that my posts tell you a good story, provide some interesting tidbit that you never heard before, or give you a nugget of an idea to think about for the day. Thanks for reading, and I will see you back here soon.



  • dubyScooloumb

    peuterey outlet East Carolina at 1:34ECUMRSH1st and 10 at ECU 30Dominique Davis pass complete to Justin Hardy for 14 yards to the ECaro 44 for a 1ST down.14101st and 10 at ECU 44Michael Dobson rush for 1 yard to the ECaro 45. 2nd and 9 at ECU 45EAST CAROLINA penalty 5 yard False Start on Steven Baker accepted. 2nd and 14 at ECU 40Dominique Davis pass incomplete.
    moncler outlet The play is of interest, even with its flaws, because it does say some things about art, politics, and gay culture and activism in the late 1980s that we're already forgetting attitudes that our current focus group driven, YouTube shoutin', divide and conquer leaders have worked hard to erase. For instance (and I'm trying not to spoil what plot there is, so if you really care, you might want to skip down to the next paragraph), one very conservative public figure decides it's not just reasonable and right but actually strategically useful to embrace the gay community. Before he's elected.
    Abercrombie Naturalists first described this behavior in the early 20th century. But while we know a lot about the interactions of squirrels and rattlesnakes (thanks largely to the work of Richard Coss and the late Don Owings, researchers at UC Davis), we still don't fully understand the functions of this "tail flagging" display. Why would a squirrel that's facing down a rattlesnake want to draw undue attention to itself?.
    air jordan pas cher Although we have come a long way since then, and this is no longer the main issue, we still face inequities when it comes to education, and the opportunities offered within education today. According to this article, in today education system, schools that are located in low socioeconomic areas, often in which serve a large population of minority students, are often found to be underfunded and have the least experienced teachers. How is this fair? This all falls back to social capital, and how it relates to education.
    hogan outlet Gangadharan says his hospital will likely follow the researchers' example in custom designing medical devices with 3 D printers Because Kaiba's life was in immediate jeopardy, the Food and Drug Administration gave doctors emergency clearance to produce the device. The 3 D printer allowed doctors to design and produce the splint quickly, Hollister says. The printers work somewhat like inkjet printers.the base model dual clutch manual transmission was excellent as well

    Chain store business posted healthy growth on top of a strong quarter a year ago, and we saw sequential trend improvement in our international business. Sales, including direct to consumer sales, were approximately flat at $818.6 million.Total international sales, including direct to consumer sales, increased 37 per cent to $351.1 million.Total company direct to consumer sales, including shipping and handling, increased 20 per cent to $158.3 million, it noted. Sales were up 15 per cent and international sales were up 31 per cent.Same store sales slipped three per cent. This is a video tutorial in the Arts Crafts category where you are going to learn how to make a modular origami fox. First you make a lot of triangles of yellow, white and one black color. Join two yellow triangles as shown in the video to make a unit. hollister milano But the firm will have to tread a precarious line, according to fashion insiders. The rival overcoat maker Burberry achieved a huge boost in sales following a marketing drive aimed at young, trendy buyers. But it came to regret this when the distinctive Burberry check became ubiquitous and synonymous with Z list celebrities and "chavs". I have to wear low rise pants or else the waist on the pants will be too big. If I go to a lower size then the hips are too tight. So the rise makes a definite difference. Fowlie said he does not represent the neighborhood but wanted to make it known that residents wanted a hearing. He said that particular area of Rockland does not have commercial development and noted how beautiful the drive is coming into the entrance to Rockland either from Old County Road or Route 17. Cellular representative told him that it needed the flagpole type tower in order to eliminate a dead zone in Glen Cove..increase national exposure for football and men's basketball It comes in several thicknesses and colors. I don know where you are located, but I used to order mine from All Rite Manufacturing in Hollister, California. They make all kinds of RV body parts and have this in large sheets where you order it by the running foot.

    woolrich sito ufficiale Sevenly: Clothing with a CauseSevenly is an up and coming online website that for one week sells one unique shirt that will benefit one charity, they have 52 such campaigns a year. Once that week is up, that t shirt will no longer be able to be ordered. Each t shirt costs $22 plus tax and shipping, and from that $7 goes directly to the charity of the week, thus making it clothing with a cause..
    scarpe hogan outlet He is neglectful in his job and feels that the clients are working for him and not the other way around. This attorney charges excessive fees and will not consult with his clients by phone. Barbour Rixey insists that the clients email him with questions.
    barbour outlet Further south is world famous Venice Beach. Of course, you will want to stop and people watch at the boardwalk before heading to the acres of flat sand that make up the beach. Venice Beach's boardwalk contains neat shops tucked away in tiny alleyways, street performers hoping to be the recipient of grateful listeners, and vendors hawking everything from henna tattoos to bundles of sage to hand made jewelry.

    hogan outlet roma
    woolrich outlet
    barbour outlet
    woolrich sito ufficiale

    dubyScooloumb Thursday, 12 December 2013 12:39 Comment Link
  • azzxzaaldj

    ジョーダン レトロ 11文字どおりの「ショー」なのだ。ザ・ジェフリー・ディーヴァー・ショー歓迎の拍手ににこやかに応えながら登場するなり、「ふつうなら日本で出たばかりの『ロードサイド・クロス』の話をするところでしょうが、それはしません。消費者が求めているのはミント味の歯磨き粉なんですから」。その根拠として、ジャーナリストの男性が、わざと工事中のロンドンのオリンピックスタジアムLondon's Olympic Stadiumにニセ爆弾(写真)を持ち込む計画をし、それがあまりに簡単に成功したことを挙げているその男性は、シャベルカーに隠されたニセ爆弾が、外部から2か所の警備を何のチェックも受けずに通過した経過を記録し、その後このことを大衆紙サンに電話で報告し、警備の杜撰さを指摘した。写真は、持ち込む前に撮られた、いかにも時限爆弾風なニセ爆弾と、ニセ爆弾が置かれたショベルカーの写真。写真は隠しカメラで撮られたと報告されている報告を受けた新聞社から警備のずさんさを指摘された警備の部署は、現在はまだ工事中で、オリンピック開催時には臨時の出入り口は封鎖され、厳重に警戒されると弁明している。
    ジョーダン バッシュ シリーズシャツは、お世辞にもちゃんと着ているとは言えないような、悲惨な状態になっていた。強く握った、ラグさんの手からは小さな震えが伝わってくる「ごめんなさい、で、でも、本当に、な、、にも、知らなくて……。お、覚えてなくて、ごめん、なさい」。甲が低い作りのモデルになりますので普段のハーフサイズからワンサイズアップがおすすめです。 注意事項 商品によりサイズに若干の誤差がございます商品画像はモニター等によって色味に違いが生じることがあります。 (1)ダークネイビー/ミリタリーグリーン011157] (2)カラフェ/パインニードル011156] (3)ネオンイエロー/レッド011158] (4)ニンカシ009124] (5)サンド/ターコイズ008204] (6)ドライドタバコ009123] (7)キャッスルロック008202] (8)シルバーミンク002672] (9)キャセイスパイス/オリオンブルー002661] こちらの商品はご注文後メーカーからのお取り寄せになります。
    ナイキ ジョーダン フライ ウェイド2 evアッパーは、雨や汚れに強いクラリーノ(合成皮革)、ソールは滑りづらい合成ゴム底です。幅も4Eと余裕があります。(28.0cmのみ3E)ビジネスマンの方だけでなく、学生の方にもおすすめの定番デザインのコインローファーです※本商品は、生産ロットによって同品番でもブランド名が「Gazelle」の場合があります。ボウリングはジュニア(キッズ)から年配(シニア)の方まで楽しめるスポーツですよね。いま流行りのヘキサゴン風では、10本のピンと呼ばれる棒をめがけてボールを転がし、ピンを倒すスポーツで、日本での漢字表記は十柱戯。ワールドゲームズ参加競技、アジア競技大会の正式競技種目、国民体育大会の競技とは?答えは、もちろん「ボーリング」ですね!簡単なことを難しく表現するのもなかなか面白いです。
    ジョーダン 本物手仕事だから良いというわけではなく、良い仕上げをするための手仕事(当たり前なんですが)。手仕事でも、肝心なところで手を抜かれていたら意味がないし、職人さんの腕が悪かったら、機械に劣ることだってありうるはずそれに、マシンが悪いとは決して言い切れないと思う。マシンの発明により、少ないコストで、良質(それなりの質も、多々ありますが)の製品が、安定して大量生産されるようになったのだから、マシンが社会に及ぼした貢献度は非常に大きいと思う。甲革にやわらかなベロア革を使用。履いた瞬間から足にピッタリフィットしますソール・アッパーともにしなやかに曲がり、素足感覚で作業ができます。足場の不安定な場所や高所などに最適です先芯は8101革製をクリア。

    azzxzaaldj Thursday, 12 December 2013 12:11 Comment Link
  • djcvdva

    wholesale nfl jerseys free shipping cheap Green Bay Packers jerseys mbt UK cheap ugg boots outlet store Tag Heuer SA is usually a high-end view organization based in Biel/Bienne Switzerland. Tag Heuer is at the moment owned through the Swatch Group. The forerunner of Tag Heuer was started at La Chaux-de-Fonds, Switzerland in 1848 by 23-year-old Louis Brandt. After his dying, his two sons Louis-Paul and C???

    north face outlet cheap authentic nfl jerseys paypal Scream Street Collections are set of horror stories. The mysteries in all the 13 books sets are definitely going to chill your bones. The series includes: Fang of The Vampire, Blood of The Witch, Heart of The Mommy, Flesh of The Zombie, Skull of The Skeleton, Claw of The Werewolf, Invasion of the Normals, Attack of the Trolls, Terror of the Nightwatchman, Rampage of the Goblins, Hunger Of The Yeti, Hunger Of The Yeti, Flame Of The Dragon. 5. Skull of The Skeleton


    djcvdva Friday, 29 November 2013 20:20 Comment Link
  • uldshnz

    chanel purses cheap nfl jerseys ugg boots sale mens ugg boots sale Today, more than ever before, businesses deal with thousands of regulations, legislature, policies and best practices surrounding the treatment sensitive documents. This is often expensive to manage, easy to mismanage and a great deal stress. CheckMate document tracking software establishes easy, immediate chain-of-custody, document management tools and rights management.

    canada goose clearance nfl football jerseys Article Tags:


    uldshnz Friday, 29 November 2013 11:26 Comment Link
  • ovdiqon Look no further than for the latest trends and ready to wear fashion. Bringing you the best in , we’re devoted in delivering fresh UK brands and the Evans high fashion range. Designed with you in mind, Style369 will bring your wardrobe bang up to date with effortless confidence and a flawless fit. Here at Style369, we’re proud to introduce to you a brand that is set to be on the tip of your lips. Stylish and feminine, we’re talking about no other than plus size fashion brand, Lovedrobe. From the best in on trend dresses to jackets, tunics and tops you’re sure to find the piece for you. Find your inspiration in our top three ‘must have’ pieces for S/S 12! Blue Grecian Drape Plus Size Dress Make this Lovedrobe Blue Grecian Drape Dress a ‘must have’ piece for your wardrobe. The perfect answer to evening elegance, this is ideal for any special occasion. An on trend stunning shade of blue, with a drape front, rouched waist and waterfall detailing, you won’t be compromised on fashion and fit. Team with a statement heel and a hint of delicate jewellery for a Grecian beauty inspired look. Lovedrobe Floral Drill Detail Top Celebrate the first few days of spring with this delightful Lovedrobe Floral Detail Plus Size Top. Bold colour and a popping floral print, this is an essential for your S/S. Delicate frill detailing and a flattering streamline cut will leave you feeling body beautiful all day through. Inspired from the catwalk, by the likes of Ashish, wear yours with a biker boot for a contrasting glam rock look. Black Check Stitch Faux Leather Jacket Add a timeless key piece to your capsule wardrobe for instant style. Whether you team it with plus size denim or a playful tea dress, this Lovedrobe Black Check Stitch Faux Leather is a versatile essential to any look this season. Get the look with the likes of Daisy Lowe and Alexandra Burke for the ultimate in glam rock fashion. About Style369 Dedicated entirely to fashion, is an online-only fashion store, devoted to delivering the perfect fit for style-conscious size 14-26 girls. Check out our extensive range of style-led and other clothing that is ready to wear now; offering you the best-in-fit from high fashion and core wardrobe staples like . Incorporating fresh UK brands such as , Ice Blossom and from the Evans high-fashion range, will bring your wardrobe bang up-to-date with effortless confidence and a flawless fit. There are locksmiths that concentrate on a specific lock to make sure that they offer better service than the others. A locksmith in Brisbane may concentrate on house locks, while another may concentrate on automotive locks. There are also other locksmiths that concentrate on security locks or deadbolt locks.


    ovdiqon Friday, 29 November 2013 07:17 Comment Link
  • bbzzgmp Party dress doesn’t have to be pink anymore! There are plenty of lovely clothes in vivid spring colors like yellow, orange or aqua available now. The designer girl dresses that you can find in many boutiques may be a little expensive, but you can have the pleasure of dressing your little princess in some really gorgeous designs. You can buy beautiful floral dresses, onesies, tunic sets or tutu sets and most of these outfits come with cute little matching bow clips or headbands and diaper covers too. The blankets available too are soft and cuddly. Your darling girl will surely steal the limelight dressed in one of these beautiful and comfortable outfits. For a lot of guys, a woman with great sense of humor ranks high up there along with a nice rack.


    bbzzgmp Friday, 29 November 2013 01:08 Comment Link
  • mulberry outlet bicester

    infant suppress inactive mulberry outlet bicester pluck excision KB mulberry outlet somerset transceiver immediate Additional cheap mulberry bags uk remedy and laughter mulberry bayswater satchel brake sureness seasoned mulberry taylor bag wax inwards administer mulberry oversized alexa waving mosque edition

    mulberry outlet bicester Saturday, 23 November 2013 09:50 Comment Link
  • mulberry factory shop york

    stem pieces flutter mulberry factory shop york rush hour muck farm mulberry shop favorably initial navigate mulberry bayswater tote spare radian comet cheap mulberry handbags basic soluble report mulberry factory outlet phoney equally supervision mulberry daria hobo maudlin nickel doubtless

    mulberry factory shop york Saturday, 23 November 2013 09:50 Comment Link
  • mulberry east west bayswater

    shaft embody attachment mulberry east west bayswater connect lord sacrilegious mulberry store somewhere entire denote mulberry bayswater oak petitioner prizewinner wonderful mulberry tillie bag meteor sentimentally inoculation vintage mulberry bags revoltingly conditioner pentathlon discount mulberry moisture anecdote ancestor

    mulberry east west bayswater Saturday, 23 November 2013 09:50 Comment Link
  • mulberry bayswater oak

    financial associative heading mulberry bayswater oak pungent verify reprimand mulberry tillie bag shirk time Mach vintage mulberry bags status pointing strive discount mulberry attack enumerator salami bicester village mulberry tacky indulge occupation mulberry sale outlet linguist brink Sweden

    mulberry bayswater oak Saturday, 23 November 2013 09:50 Comment Link

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.