|
|
|
|
|
|
|
|
Submitted Photo
AHA! ‘Boobie’ campaign could go national with your vote
by Garry Lenton
Press And Journal Staff
: 10/28/2009
An unusual breast cancer awareness campaign that began with a few T-shirts three years ago, may end up featured in a national ad campaign next year.
It all depends on, well, you.
Feel Your Boobies, the foundation started by Middletown breast cancer survivor Leigh Hurst, is a finalist in the “Aha Moment” campaign sponsored by the insurance firm Mutual of Omaha.
Hurst’s “aha moment” was recorded this summer on City Island, and, based on online voting, is in the top 25 of the more than 1,000 stories collected for the campaign. The 25 best will be narrowed to 10, based on balloting, and those 10 will be featured in a national advertising campaign that will start in March, said Brittany Thoms, a representative for the campaign.
To see the video, and vote, go to:
http://www.ahamoment.com/pg/voting?id=8355. Voting ends Friday, on Oct. 31.
The 27-second video features Hurst, dressed in one of her Feel Your Boobies T-shirts, talking about how her discovery at age 33 of a lump on her breast changed her life, and launched a foundation “to get young girls thinking about their boobies, but in a fresh and fun way that is not so clinical.”
If selected, the advertising campaign would expose the foundation to its widest audience yet.
“Being selected to be in the ad campaign would give Feel Your Boobies the national exposure that we have not yet received,” Hurst said. “This exposure will not only help spread our message to more young women, but will provide us with credibility that will be helpful in obtaining the corporate financial support we need to take the campaign to the next level.”
The “Aha” campaign began crossing the country in May, with stops in 25 cities, Thoms said.
“The whole idea was to find real people with real stories to feature in Mutual’s next commercial spots,” she said.
Public response to the project stunned the crew.
“What we didn’t realize was that people would show up in droves,” Thoms said. “People came out because they legitimately had an aha moment that changed their life and wanted to inspire others. We were blown away.”
The ads will air on Oscar night, she said.
Garry Lenton: 717-944-4628, glenton@pressandjournal.com
Print this story
|
|
|
|
|
|
|
|
|
