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A Super Bowl party where ads compete
by
: 2/3/2010
Football fans may argue that a precisely-thrown touchdown pass is a masterpiece, but artist Shari Brandt finds art in a different part of the Super Bowl: the commercials.
So she is putting a big-screen TV in the art gallery she opened in Middletown to celebrate the art of Sunday’s Big Game, which can be found, she argues, between all that passing and running.
Call a Peyton Manning touchdown bomb a master stroke, or a running back’s spin a pirouette, if you must, but the most artistic part of Super Bowl XLIV won’t be what the Indianapolis Colts or New Orleans Saints do on the field, but what Budweiser, Coca-Cola and Doritos do in their ads, says Brandt.
“We don’t care who wins,’’ she said.
Brandt’s Super Bowl party, which she calls “The Art of Football,’’ begins at 5 p.m. at the gallery she founded, the Middletown
Area Arts Collective. Kickoff is scheduled for 6:30 p.m.
The TV will be erected in the Union Street gallery where artists are showing their work — goldfish painted in acrylics, river scenes in watercolor, stained-glass jewelry made by Brandt.
Party-goers can sit in a bohemian collection of eclectic wooden tables and chairs — found or donated here and there — and enjoy free coffee, tea and soda while examining the commercials between the action on the field.
Are TV commercials art? You bet, said Brandt.
“Advertising and creative art,’’ she said. “We love all kinds of art.’’
And Super Bowl commercials have become popular for their creativity and wit.
This year, about 50 advertisers will pay $2.7 million for a 30-second spot during the Super Bowl on CBS, down slightly from the $3 million that NBC charged last year.
Coca-Cola is rumored to be using “The Simpsons’’ in its commercial, while Dr Pepper will feature Gene Simmons and his KISS band mates.
The gallery has branched into different kinds of art, offering blues music, radio plays and photoshop classes.
Brandt won’t predict how many people will show up for her party — “We’ll have fun no matter how many,’’ she said — but she believes Sunday’s matchup isn’t a must-stay-home event for many central Pennsylvanians.
“If it were Pittsburgh and the Eagles, no one would be here — but the Colts and the Saints?’’ said Brandt.
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